The Digital Playbook for Event Organisers

Event apps have come a long way—from simple digital agendas to AI-powered networking and immersive experiences. As we enter 2025, what’s next for event technology?

Your event’s digital presence isn’t just a checkbox—it’s the backbone of your success. A slow website, poor SEO, or weak online engagement could be quietly costing you attendees, sponsors, and credibility.

Remote work started as a luxury. Now, it’s the norm. But while the flexibility is great, distractions, blurred boundaries, and endless notifications make it easy to slip into unproductive habits.

Networking isn’t about collecting contacts—it’s about building relationships that matter. The best connections don’t happen by accident; they’re the result of intentional, strategic networking.

Virtual events are here to stay—but they’re not the future. People attend events to meet people, shake hands, and build relationships. No matter how advanced technology gets, networking doesn’t happen through a screen. The key to great events isn’t choosi

We’ve all heard it: “It’s not what you know, but who you know.” And it’s true. The right connections can fast-track your career, open new opportunities, and introduce you to people who can change everything. But networking isn’t just about meeting people.

The way we network is evolving. Gone are the days of stiff, formal events where business cards were the ultimate currency. The future of networking is about seamless digital integration, relaxed authenticity, and smarter connections.

Networking isn’t about collecting business cards—it’s about creating opportunities. The best networkers know that relationships don’t just happen; they’re built with intention, effort, and a little strategy.

Opportunities don’t wait. Whether you’re pitching to an investor, a hiring manager, or a potential business partner, you’ve got less than a minute to make an impact. A great elevator pitch isn’t just a speech—it’s an invitation to engage.

Networking isn’t just about showing up—it’s about making meaningful connections that can open doors. But too often, people wing it, hoping for the best. The truth? The best networkers don’t leave things to chance. They prepare, engage, and follow up.

Ever been to an event that felt like a complete waste of time? The networking was messy, you couldn’t find the right people, and you left with a pocket full of business cards you’d never use. That frustration is exactly why we built Presso.

The events industry thrives on connection, but when COVID-19 hit, everything changed. From mass cancellations to the rise of virtual events, the industry had to adapt at lightning speed.

Social media has changed the way we connect. No more stiff introductions or waiting for networking events—now, relationships are built in real-time, with a click, a comment, or a shared insight. But are you using it effectively?

Networking events can feel overwhelming, but they don’t have to be. The key to making meaningful connections isn’t just showing up—it’s knowing what to do (and what not to do).

Video conferencing has become an essential tool for remote work, virtual events, and smarter networking. With rapid innovation in the past year, choosing the right platform can make all the difference in seamless communication and engagement.

The way we work has changed—no one wants isolation, people want connection. Co-working spaces are more than just desks and WiFi; they’re communities built for collaboration and networking.

Networking doesn’t end when the event is over—it’s what happens next that truly matters. Maintaining professional relationships requires thoughtful follow-ups, consistent communication, and the right digital tools.

Business networking is evolving at a rapid pace, driven by automation, virtual events, and the increasing role of networking as a marketing tool. While technology is making networking smarter and more efficient, the human element remains essential.

In this article, we explore some of the most unlikely yet highly successful business collaborations—from Victorinox and Nespresso to Uber and Spotify. Each partnership offers valuable lessons for event organisers looking to boost engagement.