The Digital Event Revolution Is Here – Are You Keeping Up?
In today’s digital-first world, an event’s success isn’t just measured by packed sessions or glowing attendee feedback—it’s also about the online buzz, engagement, and seamless digital experience you create before, during, and after the event.
But let’s be honest—many event organisers struggle with this.
High ticketing fees drain resources that could be used for digital engagement. Attendees disengage without a centralised online hub. And the chaos of managing disconnected tools makes delivering a strong digital presence feel like an uphill battle.
The solution? An all-in-one platform that combines ticketing, attendee engagement, and event management into a single, seamless system.
In this guide, we’ll explore how an integrated platform can supercharge your event’s digital presence and walk you through exactly how to implement it for maximum impact.
The Pain Points of Traditional Event Management
💸 High Ticketing Fees That Cut Into Your Budget
Many ticketing platforms take up to 10% in fees per ticket. That’s a significant portion of your revenue gone before your event even begins.
Worse? These fees often inflate ticket prices, discouraging potential attendees and limiting your event’s reach.
Every pound lost on excessive fees is a pound not spent on improving your digital presence—whether it’s funding better engagement tools, event marketing, or post-event content.
📉 Low Digital Attendee Engagement
Simply selling a ticket doesn’t guarantee an attendee will stay engaged.
Without a dedicated event app or online platform, engagement often drops off between registration and event day. Traditional communication (like email reminders) isn’t enough to build excitement, and many events fail to create a digital community before attendees even step through the door.
💡 Fact: 80% of attendees download and engage with a well-designed event app. When used effectively, event apps significantly boost interaction, networking, and participation.
⛓ Fragmented Tools & Inefficient Workflows
A typical event tech setup looks something like this:
- A ticketing platform for sales
- A separate email tool for communications
- A third-party event app
- A spreadsheet to track attendees
- Another system for live polling and Q&As
Sound familiar?
Using multiple disconnected tools creates more work, increases errors, and results in a clunky experience for both organisers and attendees. Attendees struggle to find the right links, updates don’t sync in real time, and your team wastes hours manually transferring data across platforms.
It’s inefficient. It’s expensive. And it’s avoidable.
Why an All-in-One Event Platform Is the Key to a Stronger Digital Presence
🚀 A Unified Experience = Happier, More Engaged Attendees
With an all-in-one platform, attendees are seamlessly onboarded into your digital ecosystem the moment they register.
They buy a ticket → they’re instantly added to the event app → they get access to schedules, networking, and live updates all in one place.
✅ One login for everything
✅ Live updates keep them engaged before, during, and after the event
✅ Higher participation in Q&As, polls, and networking
No wonder 62% of event organisers say mobile event apps increase attendee engagement. A streamlined experience keeps attendees in the loop and engaged rather than disconnected.
⏳ Less Admin Work, More Productivity
Juggling multiple tools? Say goodbye to:
❌ Manually exporting and importing attendee lists
❌ Sending endless email updates
❌ Managing multiple logins and systems
With an integrated platform, everything updates automatically. Schedule changes, attendee check-ins, and engagement data sync instantly, saving your team hours of admin work.
💡 Fact: Event tech can increase staff productivity by 27%—freeing up time for organisers to focus on strategy and experience rather than tech issues.
💰 Lower Costs & Higher ROI
By using an all-in-one platform, you:
✅ Cut unnecessary software costs (no need for five different subscriptions)
✅ Save on ticketing fees (avoid high commission rates)
✅ Increase engagement and retention, leading to higher ROI
💡 78% of companies using an event app report better event ROI. Why? Because engaged attendees are more likely to spend on sponsorship activations, premium ticket tiers, and return for future events.
📊 Data-Driven Insights to Improve Every Event
When all your event data lives in one platform, you get a 360° view of your event’s digital performance.
Want to know?
📈 Which marketing channel drove the most ticket sales?
🎤 Which sessions had the highest engagement?
💬 What networking features attendees used most?
With real-time analytics, you can make smarter, data-driven decisions—helping you refine and improve each event based on actual attendee behaviour.
Step-by-Step Guide: Implementing an All-in-One Platform for Maximum Impact
Step 1: Define Your Goals & Needs
Start with clarity:
🔹 What’s your biggest pain point? (High fees, low engagement, fragmented tools?)
🔹 What do you want to improve? (More networking? Higher attendance? Better branding?)
🔹 What key features do you need in a platform? (Ticketing, live streaming, event app, analytics?)
Setting clear goals ensures you choose the right platform for your event.
Step 2: Choose the Right Platform
Not all platforms are equal—look for:
✅ Integrated ticketing and event app (no separate logins)
✅ Branded experience (customisable to match your event)
✅ Networking & engagement tools (Q&As, live polls, discussion forums)
✅ Real-time updates & notifications
✅ Affordable, transparent pricing (avoid platforms with high per-ticket fees)
💡 Pro Tip: Avoid platforms that take a percentage of every ticket sale—these fees add up fast.
Step 3: Set Up Your Digital Event Hub
1️⃣ Create your event page (branded ticketing site)
2️⃣ Set up your event app (schedule, speakers, networking tools)
3️⃣ Test integrations (email marketing, attendee check-ins, live streams)
4️⃣ Ensure a seamless experience for attendees—from registration to post-event engagement
Step 4: Launch a Pre-Event Engagement Strategy
🎟 Encourage app adoption early (automated invites post-ticket purchase)
📢 Use push notifications to build hype (countdown messages, teaser content)
💬 Start networking discussions in the app (introduce attendees before the event)
🎥 Share pre-event content (behind-the-scenes, speaker intros, industry insights)
Step 5: Drive Engagement During the Event
📍 Use push notifications for session reminders & announcements
🎤 Encourage live Q&A and polls to keep sessions interactive
🤝 Facilitate networking (match attendees based on interests)
📸 Capture & share real-time event content (social media integration)
Step 6: Post-Event Follow-Up & Data Analysis
💡 Send thank-you messages & post-event surveys
📊 Review engagement data & attendee feedback
🚀 Use insights to improve future events
A Smarter Alternative: Why Organisers Choose Presso
At Presso, we believe event technology should work for organisers—not against them.
That’s why we offer:
🔹 Only 1% platform fee (vs. up to 10% on other platforms)
🔹 Just £1 per attendee per event day for the event app
🚀 More engagement. Less cost. Total event control.
Ready to Elevate Your Event’s Digital Presence?
Stop losing revenue to high fees. Start delivering a seamless, engaging digital event experience today.
Try Presso and take your events to the next level. 🔥