Event organisers, listen up! If you're tired of relying on third-party ticketing platforms that eat into your profits with hefty fees, there's a simple solution: Stripe Payment Links.
This guide will show you exactly how to take full control of your ticket sales—without the need for expensive software or a complicated setup. By the end, you'll be ready to sell tickets directly from your website, social media, or email campaigns with just a few clicks.
Why Use Stripe Payment Links for Ticket Sales?
Stripe Payment Links allow you to sell tickets online without needing a dedicated e-commerce website or a complex checkout system. Here’s why event organisers love them:
✅ No Middleman Fees – Keep more of your profits by avoiding third-party ticketing platforms.
✅ Quick & Easy Setup – No coding required—create a payment link in minutes.
✅ Flexible & Scalable – Sell tickets to any event, from small workshops to large conferences.
✅ Customisable Branding – Maintain a professional look with your own branding.
✅ Secure Payments – Stripe handles fraud prevention and compliance, so you don’t have to.
Step 1: Set Up Your Stripe Account
Before you can start selling tickets, you need a Stripe account. If you don’t already have one, follow these steps:
- Go to Stripe’s website (https://stripe.com) and sign up.
- Enter your business details – Provide your company or personal information.
- Connect your bank account – This is where your ticket sales revenue will be deposited.
- Verify your identity – Stripe may ask for ID verification to keep your account secure.
Once your account is approved, you’re ready to create your first payment link!
Step 2: Create a Stripe Payment Link for Your Event Tickets
- Log into your Stripe Dashboard (https://dashboard.stripe.com).
- Go to the Payment Links section (Click "Payments" > "Payment Links").
- Click "Create Payment Link".
- Add your ticket details:
- Name your ticket (e.g., “VIP Pass” or “General Admission”).
- Set the price (e.g., £50 per ticket).
- Choose the currency.
- Enable quantity selection – Allow buyers to purchase multiple tickets.
- Customise your checkout page:
- Upload your event logo.
- Add a brief event description.
- Enable promo codes (optional).
- Set up payment methods – Accept credit cards, Apple Pay, Google Pay, and more.
- Click "Create Link" – Stripe will generate a unique URL you can share.
🚀 Boom! You now have a direct payment link for your event tickets!
Step 3: Share Your Payment Link & Start Selling
Once you have your Stripe Payment Link, it’s time to start promoting it. Here are the best ways to share it:
🔗 On Your Website
- Embed the link as a “Buy Tickets” button on your event page.
- Add it to a pop-up or banner for better visibility.
📩 In Emails & Newsletters
- Send an email blast with a “Get Your Ticket” call-to-action.
- Include the link in your email signature.
📱 On Social Media
- Post the link in your Instagram bio, Facebook page, or LinkedIn posts.
- Share it in Instagram/Facebook Stories with a Swipe Up link.
- Create a pinned tweet with the payment link.
📢 Through QR Codes
- Generate a QR code linked to your Stripe Payment Link.
- Print it on flyers, posters, or event banners.
💬 In Direct Messages & Groups
- Share the link in WhatsApp, Telegram, or Messenger groups.
- Send it as a direct message to interested attendees.
Step 4: Manage Your Ticket Sales & Attendee Data
Stripe provides a dashboard where you can track all ticket sales in real time.
- View transactions – See how many tickets have been sold.
- Issue refunds – If needed, process refunds directly from your Stripe account.
- Download reports – Export sales data for accounting and marketing insights.
- Set up notifications – Get instant alerts when a ticket is sold.
📌 Bonus Tip: Connect Stripe with Event Management Tools
If you need more advanced features (like automated ticket emails or attendee lists), you can integrate Stripe with tools like:
- Zapier – Automate emails and confirmations.
- Google Sheets – Track ticket sales in real-time.
- Mailchimp – Send follow-up emails to attendees.
Step 5: Ensure a Smooth Check-In Process
Since Stripe doesn’t provide a built-in ticketing system, you’ll need a way to check attendees in at the event. Here’s how:
Option 1: Use Email Confirmations
After a ticket purchase, manually send attendees an email with:
✅ A confirmation message
✅ Event details
✅ A unique reference number
Option 2: Generate Digital Tickets
- Use Google Forms or Typeform to collect attendee details.
- Send a PDF ticket via email (Canva or Ticket Generator can help).
Option 3: Use a QR Code Check-in System
- Create QR codes for each ticket (using QR Code Generator tools).
- Scan them on entry with a free QR scanner app.
🚀 Pro Tip: If you run multiple events, consider using a dedicated event management tool (like Eventbrite, Ticket Tailor, or Eventix) alongside Stripe for a smoother experience.
Final Thoughts: Take Full Control of Your Ticket Sales
By using Stripe Payment Links, you can:
✅ Sell tickets without middlemen
✅ Keep more of your profits
✅ Offer a seamless checkout experience
✅ Easily track and manage sales
No more high ticketing fees. No more complicated setups. Just direct, hassle-free ticket sales that put you in control.
Now it’s your turn! Create your first Stripe Payment Link today and start selling tickets like a pro. 🚀