Networking events have always been about creating opportunities—meeting the right people, sharing ideas, and forming valuable business connections. But the way we network is evolving, shaped by technological advancements, shifting business norms, and a new generation of professionals redefining what business interactions should look like.
So what’s next? Here’s a look at the key networking trends that are shaping the future.
1. The Blurring of Online and Offline Networking
Our digital and physical lives are no longer separate, and networking events are following suit.
✅ People discover events online but connect in person – A study involving over 1,000 senior marketers found that 84% believe offline events provide more value than online ones.
✅ Networking platforms enhance in-person events – Apps like Presso Network are leading the way by allowing attendees to see schedules, speaker details, and connect with other attendees before, during, and after events.
✅ The best of both worlds – The future isn’t about choosing between online or offline networking—it’s about seamlessly integrating both to maximise opportunities.
💡 Pro tip: If you’re an event organiser, make sure your attendees can connect digitally before they step into the room.
2. A More Casual, Authentic Approach to Networking
The era of rigid, formal networking is fading.
✅ Millennials and Gen Z are reshaping business culture – By 2025, Millennials will make up 75% of the workforce. They value authenticity over formality.
✅ Dress codes are relaxing – The rise of tech entrepreneurs in hoodies and sneakers has normalised a more laid-back approach to professional interactions.
✅ Networking is about relationships, not transactions – The best networking happens when people connect genuinely, not just swap business cards.
💡 Pro tip: Focus on building relationships, not making sales pitches. Approach networking with curiosity and a problem-solving mindset.
3. The Rise of Tech-Enabled Networking
Technology isn’t replacing networking—it’s making it smarter, faster, and more efficient.
✅ AI-powered networking – Facial recognition and smart matchmaking algorithms will help attendees connect with the most relevant people at events.
✅ Smart wearables for instant connections – Imagine shaking hands and instantly exchanging contact details, with everything automatically saved to your networking app.
✅ Virtual reality networking – VR is already allowing professionals to meet, collaborate, and even showcase products in immersive digital environments.
✅ Real-time data insights – Event organisers will have deeper analytics on attendee behaviour, making networking sessions more strategic and effective.
💡 Pro tip: If you’re not already using event tech to streamline networking, now is the time to start. The most successful networkers will be the ones who embrace technology.
Final Thoughts: The Future of Networking is Seamless, Smart, and Human
The networking landscape is evolving—but one thing remains constant: people still want to connect.
The future of networking is a mix of smart technology, relaxed authenticity, and deeper engagement. Events will be optimised to ensure everyone is where they need to be, meeting the right people, and making the most of their time—whether online or in person.
🚀 Want to be ahead of the curve? Presso Network is helping event organisers create seamless, high-impact networking experiences. Let’s build the future of networking together.