technology
Why Your Event App Doesn't Need AI (And Your Attendees Will Thank You)
Most event apps are racing to add AI features. We stripped them out. Here's why simplicity wins, and AI should stay behind the scenes where it belongs.
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The Presso blog
Low-fee ticketing, event apps and owning your event platform - answers first, no fluff.
networking
Your Attendees Are Bailing After 6 Minutes. Here’s Why.
They came to network. You gave them a great speaker, a buzzing room, maybe even good wine. And yet, six minutes after a strong first chat, your attendees are standing awkwardly by the coffee, checking their phones, or quietly heading for the door...
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Why most people don’t meet anyone new at networking events
Most people leave networking events without meeting anyone new. Not because they don’t want to, but because the event makes it hard. In a world full of noise, friction kills connection. Here's why most events fail at networking, and how we can fix it.
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Networking Isn’t Broken. But Your Format Might Be.
Most networking events fail because of bad format, not bad people. Learn how to design professional events that actually help attendees connect
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Too Big, Too Small, Totally Wrong: Why 87% of Event Organisers Are Using the Wrong Tech (And Don’t Even Know It)
You wouldn’t wear a tux to a five-a-side. So why are organisers still slapping enterprise tech onto boutique gatherings - or duct-taping basic apps onto mega events and hoping they hold? The result? Crashes, confusion, chaos.
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The Psychology of Flow at Events: Designing Digital Touchpoints That Actually Help
Most digital tools at events slow people down. Great ones speed them up. This post breaks down how to use the psychology of flow to design digital touchpoints that help - not hinder -movement, focus, and clarity.
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WhatsApp ≠ Networking Infrastructure
Think throwing 200 strangers into a WhatsApp group is ‘networking’? It’s not. It’s chaos. It’s lazy. And it’s killing your event. Here’s how bad infrastructure destroys connection — and what sharp organisers do differently.
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The GDPR Grey Area Nobody Talks About
You didn’t opt in. You just got added - to a WhatsApp group of 200 strangers, your number exposed, your inbox now a pitch-fest. It’s not just annoying. It’s a GDPR grey area nobody’s talking about - and your event’s “networking strategy” might be a legal.
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Event Tech is Eating Your Schedule: How to Reclaim Strategic Time as an Organiser
You're not an IT manager. You're an event architect. But if your calendar says otherwise, this one's for you. Discover how to escape tool fatigue and reclaim your strategic firepower — before another app eats your afternoon.
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Why AI Shouldn’t Be Telling You Where the Toilets Are
Event tech is obsessed with flashy features and pointless AI. Here’s the brutal truth: your attendees only want simplicity, clarity, and real value. Discover why less is more and how to avoid the biggest mistakes in event apps.
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Why Most Networking Apps Make Events Worse
Think your networking app is helping your event? It’s probably killing it. From bloated features to broken flows, most event apps hurt the very thing they’re meant to support: real human connection.
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When Did Networking Events Stop Being About Networking?
I came to network. I left with 47 strangers blowing up my WhatsApp. What was pitched as a premium networking event quickly devolved into a privacy breach — added to a WhatsApp group without consent, my phone number handed out like candy
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