Networking isn’t about collecting business cards or adding random connections on LinkedIn. It’s about building real relationships—ones that lead to meaningful collaborations, opportunities, and growth. But too often, people approach networking with a spray-and-pray mindset, hoping that simply attending events will magically create valuable connections. It won’t. Effective networking is intentional.
Here’s how to get it right.
DO: Plan Your Networking Strategy
A good networker doesn’t just show up and hope for the best. The best connections happen when you prepare.
✅ Know which events matter – Not all networking events are worth your time. Choose those that align with your industry, goals, and interests.
✅ Research key people – Check the speaker list, attendees, and sponsors in advance. If there’s someone you want to meet, learn about them first.
✅ Practice your pitch – If you struggle with introductions, rehearse a simple and engaging way to introduce yourself.
💡 Pro tip: Set a clear goal before every event—whether it’s meeting three new people, reconnecting with past contacts, or learning about a specific industry trend.
DON’T: Rely on Business Cards Alone
Handing out a business card doesn’t create a relationship. If anything, most business cards end up in a drawer, never to be looked at again.
🚫 Business cards are not a substitute for conversation – If you’re just handing them out without engaging, they won’t be remembered.
🚫 They can be outdated – In a digital world, LinkedIn and email are often more effective ways to connect.
💡 Better approach: Instead of just handing out your card, connect on the spot via LinkedIn or a networking app. This makes follow-ups easier and keeps the conversation going.
DO: Ask for Contact Details (And Actually Use Them)
If you’ve just had a great conversation with someone, don’t let it go to waste.
✅ Ask for their preferred method of contact – Some people prefer LinkedIn, others email. Adapt accordingly.
✅ Make the follow-up natural – Reference something specific from your conversation when you reach out.
✅ Take notes – Jot down key points about your discussion so your follow-up message feels personal.
💡 Pro tip: Right after the event, send a brief message like: “Great meeting you today at [Event Name]. I really enjoyed our conversation about [topic]. Let’s stay in touch!”
DO: Follow Up (And Follow Through)
Meeting someone is just the beginning. The real networking happens after the event.
✅ Send a follow-up within 48 hours – A short, friendly message keeps the conversation warm.
✅ Be persistent but not pushy – If someone doesn’t respond, follow up in a couple of weeks.
✅ Offer value – Share an article, introduce them to someone relevant, or reference something from your chat.
💡 Pro tip: Set reminders for follow-ups. A quick “Just checking in” email weeks later can reignite a conversation.
DON’T: Treat Networking as a Transaction
The worst networkers are the ones who only reach out when they need something.
🚫 Don’t just take—give first – Offer insights, connections, or value before asking for favors.
🚫 Avoid the ‘sell-first’ mindset – No one enjoys feeling like a target for a sales pitch.
🚫 Don’t force connections – If the conversation isn’t flowing naturally, move on.
💡 Pro tip: Approach networking with a “relationship-first” mindset. People help those they trust and respect—not just those who ask.
Final Thoughts: Networking is a Long Game
The best networks aren’t built overnight. They grow over time, through genuine relationships, consistency, and follow-through.
Be strategic. Be intentional. And most importantly—be human. The best networkers aren’t the ones who know the most people. They’re the ones who build real, lasting connections that actually matter.