Networking is just the beginning—the real value comes from maintaining and nurturing the relationships you build. Many professionals struggle to move beyond the initial small talk and turn new encounters into meaningful long-term connections. However, with the right approach, you can develop a strong network that benefits both parties. Here’s how to make follow-ups effortless and keep professional relationships alive.
Follow Up Immediately After the First Meeting
First impressions fade fast, so sending a follow-up message within 24-48 hours is crucial to solidify your connection.
- Personalise your message: Reference something specific from your conversation to show you were engaged.
- Express appreciation: A quick “Great meeting you at [event name]” goes a long way.
- Set the stage for future communication: Mention how you’d love to continue the conversation and suggest a time to reconnect.
💡 Pro Tip: Use event apps or CRM tools to log notes about new contacts and set automated reminders to follow up.
Stay in Touch Without Being Overbearing
Staying in touch doesn’t mean messaging someone daily—it’s about thoughtful and strategic interactions over time.
- Schedule periodic check-ins: Every few months, reach out with an article, update, or relevant opportunity.
- Provide value: Share industry insights, introduce them to relevant contacts, or invite them to an event.
- Respect their time: Keep messages concise and actionable.
💡 Pro Tip: Use tools like LinkedIn reminders or email follow-up sequences to make staying in touch easier.
Leverage Social Media for Relationship Building
Social media keeps you on the radar without constant direct communication.
- Engage with their content: Comment on posts, congratulate them on milestones, and support their updates.
- Share relevant content: Posting insightful industry-related content positions you as a valuable connection.
- Choose the right platform: LinkedIn is ideal for professional relationships, but depending on your rapport, Instagram or Twitter might be appropriate too.
💡 Pro Tip: Create a “Networking” list or tag on LinkedIn to prioritize key connections and interact with their posts regularly.
Make Relationship Building a Habit
Effective networking is about consistency. The more you make relationship-building a natural part of your routine, the easier it becomes.
- Use event follow-ups as a launchpad: Don’t let great conversations end after the event—follow through with intention.
- Be genuine: The best connections happen when you’re authentic and not just reaching out for personal gain.
- Balance digital and in-person connections: Whenever possible, arrange in-person meetups, coffee chats, or video calls to strengthen relationships beyond emails and DMs.
Final Thought
Strong professional relationships don’t just happen—they require effort and consistency. By following up promptly, staying in touch meaningfully, and leveraging digital tools, you can transform casual encounters into long-term business opportunities. Networking is not just about collecting contacts; it’s about building real connections that last.
💡 Need help improving networking at your events? Presso Network helps organisers create seamless digital experiences through event apps, attendee matchmaking, and smart follow-up tools. Let’s make your networking events more impactful! 🚀