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The Digital Playbook for Event Organisers
Discover expert insights, practical guides, and the latest trends on everything digital for events—SEO, event websites, marketing strategies, event apps, and more. Learn how to boost your online presence, engage attendees, and maximise event success with the right technology.
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Most digital tools at events slow people down. Great ones speed them up. This post breaks down how to use the psychology of flow to design digital touchpoints that help - not hinder -movement, focus, and clarity.
Think throwing 200 strangers into a WhatsApp group is ‘networking’? It’s not. It’s chaos. It’s lazy. And it’s killing your event. Here’s how bad infrastructure destroys connection — and what sharp organisers do differently.
You didn’t opt in. You just got added - to a WhatsApp group of 200 strangers, your number exposed, your inbox now a pitch-fest. It’s not just annoying. It’s a GDPR grey area nobody’s talking about - and your event’s “networking strategy” might be a legal.
You're not an IT manager. You're an event architect. But if your calendar says otherwise, this one's for you. Discover how to escape tool fatigue and reclaim your strategic firepower — before another app eats your afternoon.
Event tech is obsessed with flashy features and pointless AI. Here’s the brutal truth: your attendees only want simplicity, clarity, and real value. Discover why less is more and how to avoid the biggest mistakes in event apps.
Think your networking app is helping your event? It’s probably killing it. From bloated features to broken flows, most event apps hurt the very thing they’re meant to support: real human connection.
I came to network. I left with 47 strangers blowing up my WhatsApp. What was pitched as a premium networking event quickly devolved into a privacy breach — added to a WhatsApp group without consent, my phone number handed out like candy
If your attendees need both hands and a user manual to connect, you’ve already lost them. They’re not here for a software tour. They’re here to meet, fast. One tap. One hand. One drink. That’s the standard — and most apps fail it.
Every event app feels affordable—until it doesn’t. Here's how bad tech eats ROI behind the scenes.
Renting tools is fine—until your brand equity is at stake. For elite event teams, the next edge isn’t tech—it’s ownership.